Why Choose OTT?
There are approximately 200 million OTT users in 2017 in the U.S. It has a 90% completion rate on premium display and mobile, and ads must be played in their entirely. Forbes reported, CTV ad requests were up an astonishing 1,640% year-over-year in 2018.
Tv screens don’t scroll! That means OTT ad units are 100% viewable, on average, most display ads are 50-60% viewable.
6 Key Metrics about OTT:
Digital Billboards
NewTek has a US and International reach of digital billboards that are managed from a targeted standpoint. With our model, all plays occur within targeted hours or when data indicates the right audience is in the area. The old model is to just gauge a billboard by impressions and, is slot based, buying a location in a loop. Our model, technology, and relationships allow you to buy placements when the market conditions and/or audience is right.
We can change creative around the US and World quickly to adjust to your marketing campaigns.
SEO
We use a state-of-the-art SEO strategy. Our methods have been tested and proven to rank better and maintain rankings much longer. Our 32-step process insure we not only rank the right way, we don’t fall victim to the ups and downs of rankings.
Digital
Our digital plans use both traditional models as well as our own built model allowing NewTek to return a much higher ROI when it comes to digital ads, more commonly know as Paid Search and/or PPC. With our model we use external webpages and landing pages while running split test to make sure the client is receiving the best bang for the buck on their digital spend.
We are POWERED by Results and Relationships:
